Top 5 Fashion Games on Android in Europe: Q1 2022

Throughout the first quarter of 2022, fashion games on Android in Europe showed varying performance levels in terms of downloads, revenue, and active users. Here is a detailed look at the top 5 fashion games during this period.

Hair Challenge from Rollic Games experienced a decline in weekly downloads from approximately 462K to 208K. Weekly revenue varied slightly, peaking at around $91 and ending the quarter at $59. Active users also decreased from 1.4M to just over 1M.

Love Fantasy: Match & Stories saw its weekly downloads drop from 655K to 129K. Despite this, weekly revenue increased towards the end of the quarter, reaching $7.6K. Active users followed a downward trend, from 1.2M to 477K.

DIY Makeup from CrazyLabs LTD had a similar pattern, with weekly downloads falling from 318K to 106K. Active users also decreased from 1M to around 501K.

Hair Dye, another game by CrazyLabs LTD, saw its weekly downloads decline from 321K to 147K. Active users also dropped, starting at 958K and ending the quarter at 551K.

Project Makeover from Magic Tavern, Inc. maintained relatively stable weekly revenue, with a slight decrease from $318K to $256K. Downloads decreased from 214K to 78K, and active users declined from 963K to 669K.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's website.